At the cusp of second decade of the 21st century, if the word “webcomics” still sounds strange to some, it is clear the reason is not the prefix web. It is the word “comics” that is problematic for several reasons. In spite of their ubiquity in the mainstream cultural landscape, comic books are still the object of a widespread prejudice that has two main expressions. One is the debatable disqualification of any texts addressed or appealing to children as lacking “seriousness”. The “infancy/maturity” binary set is a recurring topos of comics scholarship, explained amongst other reasons by the field’s struggle to convince the general public that “comics are not just for kids”. Echoing Bart Beaty’s assessment of “contemporary comics scholarship” (2004) , Craig Hight writes:

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