Judging from my recollection, the most animated discussion (pun intended) at the Third International Comics Conference (“Comics Rock,” held at Bournemouth University, June 28-29, 2012) took place in the aftermath of the keynote address given by David Lloyd (Kickback, V for Vendetta) and Steve Marchant (The Cartoonist’s Workshop, The Computer Cartoon Kit). That their address was to be, at some level, reactive to a perceived challenge was a foregone conclusion based on the chosen title, “No Artistic Value that Anyone Can See.” There is a double-entendre in that provocative title. On the face of it, the title seems to allude to a dismissive comment made about the value – or, more precisely, the lack thereof – attributed to the entire genre. Yet simultaneously it is a camouflaged assertion, obtained by astutely rewording an opposing sentiment, namely “artistic value that none can see.” That is indeed the crux of the problem, especially for David Lloyd. The genre has an image problem. Ironically, in the same fashion that the Guy Fawkes mask popularized by David Lloyd immobilizes the physiognomy of the protagonist in V for Vendetta behind an incongruously comical smile, the merit of David Lloyd’s own serious artistic production is continually dissimulated, in large part, by virtue of the blanket use of the baggage-laden umbrella term comics to refer to the whole gamut of sequential art, everything from the Sunday funnies to graphic novels of notoriety such as V for Vendetta. It is certainly by design that the objectionable word is absent from the title of the keynote talk. Why continue to tacitly dignify a word, simply by virtue of using it, that one wishes to overthrow? Sequential art is the term David Lloyd would like to promote in its place.
I repeat here something I first mentioned in the discussion that immediately followed that keynote address: Historically speaking, sequential art is not alone in its disrespected misery. In order to thrive and evolve into something of substance, many art forms have gone through a necessary struggle and, in part, a revolt against their own roots before becoming something more than a diversion: fictional writing and film are examples. The process is not easy and the trajectories will not be the same, but sequential art is now pursuing a similar path in attempting to liberate itself from the constraints of its past, as perceived in the public eye. Of course the parameters of this problem are not the same in every country where sequential art has had prominence. For example, though usually not accorded the same standing as works of literary prose or poetry, there is nevertheless widespread acceptance of bande dessinée as a worthy art form in Francophone Europe.
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