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Vertigo’s Archival Impulse as Memorious Discourse by Christophe Dony

18 Oct

Vertigo, DC’s adult-oriented imprint, has been repeatedly praised for having ‘fully joined the fight for adult readers’ in the early 1990s (Weiner 2010: 10). It has been noted that this “fight” coincided with the imprint’s ‘adoption of the graphic novel format’ as well as ‘a new self-awareness and literary style’ which ‘brought the scope and structure of the Vertigo comics closer to the notion of literary text’ (Round 2010: 22). However, little attention has been devoted to the very cultural identity of the imprint, even if Vertigo has since its early days engaged in an intro- and retrospective discourse on the American comics form, its history, and the power relations inherent to its industry. This short essay intends to start filling that gap by investigating Vertigo’s archival impulse. It argues that in deploying various rewriting strategies which engage with specific past (comics) traditions, the label has activated a unique memorious discourse that provides a self-reflexive and critical commentary on the structuring forces of the American comics field, its politics of domination and exclusion, and hence its canons.

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Posted by on 2013/10/18 in Guest Writers

 

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