The comic market in the Western world today is heterogeneous and complex. However, I suggest it can be divided into three main segments, or groups of readers (see also the American market commentaries Alexander 2014, Alverson 2013): the first segment are manga fans, many of which also like anime and other kinds of Japanese pop culture. The second segment are comic fans in a narrower sense, who, at least in America, read mostly superhero comic books, and other comics from the genres of science fiction and fantasy. These are the ‘fanboys and true believers’ that Matthew J. Pustz writes about in his book Comic Book Culture (Pustz 1999). Finally, the third segment is the general public. These readers are not fans, but only casual readers of comics – mostly so-called “graphic novels”, newspaper strips and collections thereof, and the occasional bestseller such as the latest Asterix album.
Tag Archives: Weekly Manga Action
Early manga translations in the West: underground cult or mainstream failure? by Martin de la Iglesia
Posted by Comics Forum on 2014/07/14 in Guest Writers, Manga Studies
Tags: Akira, Albin Michel, Archie, autobiography, Barefoot Gen, Bleach, censorship, Comics Buyer's Guide, Der Spiegel, Dragon Ball, economics, fandom, Fantasy Advertiser, First Comics, First Publishing, Frank Miller, Frederick Schodt, gekiga, Graphic Novels, Gōseki Kojima, I Saw It, Ittō Ogami, Japan, Japan Inc., Japanese manga, Katsuhiro Otomo, Kazuo Koike, Keiji Nakazawa, Kozure Ōkami, Lone Wolf and Cub, Lynn Varley, Macao, Mai the Psychic Girl, manga, Manga Nihon Keizai Nyūmon, Martin Skidmore, Matthew J. Pustz, medieval comics, Naruto, Negative Perceptions of Comics, Norman Rentrop, One Piece, Peter Odrich, Rraah!, Sailor Moon, Sexual Violence, Shōtarō Ishinomori, superheroes, Superman, The Legend of Kamui, Translations, University of California Press, USA, Weekly Manga Action
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