I. Who is Ishiko Junzō?[1]
Arguably, one of the first Japanese critics to discuss graphic narratives (story manga) for mature audiences is Ishiko Junzō (1928 – 1977).[2] Initially active as an art critic who explored a wide range of contemporaneous artistic and popular movements, he began to publish writings more specifically on manga between the mid-1960s and mid-1970s. To many English-language readers his name might be obscure, perhaps even more so than his contemporary, philosopher and cultural critic Tsurumi Shunsuke, whose book Sengo Nihon no taishū bunkashi (A Cultural History of Postwar Japan 1945-1980)—a chapter of which is devoted to postwar manga—is available in English. Yet, in present-day Japanese-language manga research, Ishiko is repeatedly referenced, especially in relation to his media-specific discussion of manga. This article shall introduce art critic Ishiko Junzō and his scholarship, concentrating on his contribution to Japanese comics criticism and manga studies.
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The comic market in the Western world today is heterogeneous and complex. However, I suggest it can be divided into three main segments, or groups of readers (see also the American market commentaries Alexander 2014, Alverson 2013): the first segment are manga fans, many of which also like anime and other kinds of Japanese pop culture. The second segment are comic fans in a narrower sense, who, at least in America, read mostly superhero comic books, and other comics from the genres of science fiction and fantasy. These are the ‘fanboys and true believers’ that Matthew J. Pustz writes about in his book Comic Book Culture (Pustz 1999). Finally, the third segment is the general public. These readers are not fans, but only casual readers of comics – mostly so-called “graphic novels”, newspaper strips and collections thereof, and the occasional bestseller such as the latest Asterix album.
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