The monthly manga magazine Garo (published by Seirindō 1964–2002) has gained a certain visibility outside of Japan throughout the past few years: more and more of its authors have been translated and recognized, exhibitions are being held  and articles released, even in non-specialized magazines. While Garo authors and their work attract increasing attention outside of Japan, the magazine itself doesn’t seem to be a popular topic within manga studies despite – or precisely because of – its link to the so-called “alternative manga” (Asagawa 2015), the 1960s counterculture, the rise of a new readership and its role as an aesthetic forerunner during its first decade of existence. Bearing this in mind, this column will try to give an overview of the sources currently available on the magazine itself, identify those which can be used as proper academic references and demonstrate the possibilities afforded by studying the magazine itself, going beyond the focus on its authors.
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Manga Studies #5: Takeuchi Osamu and Manga Expression pt. 1: Tezuka Osamu as Manga Locus by Nicholas Theisen
Takeuchi Osamu, a professor of media studies at Doshisha University, is likely not the best manga studies critic to use as an introduction to problems surrounding the relatively recent turn in Japanese manga studies discourse to formalism or, more specifically, to the study of manga expression (manga hyōgen), since his work is something of a too easy target. It is parochial—his examples, despite pretensions toward general principles, are exclusively Japanese—and has changed surprisingly little since the late 1980s, despite the fact that his contemporaries, such as Natsume Fusanosuke and Yomota Inuhiko, and the manga expression discourse in toto have changed considerably in the intervening years. Yomota’s Manga genron (Principles of Manga) makes reference to at least some non-Japanese comics artists, notably Windsor McCay, and in the introduction to a recent translation of two chapters of his Tezuka Osamu wa doko ni iru (Where is Tezuka Osamu?), Natsume reflects on how limited this early formalist work was and, if reproduced today, would have to be understood within the context of a global comics studies discourse:
At the time I wrote this book, my interests generally centered on postwar Japanese manga, and the scope of my inquiry was almost entirely limited to Japan. If we were to consider European and American influences on manga from the Meiji period [1868-1912], the discussion in this book on transformations related to time and panel articulation would link to world-historical questions of modernity (changes in the expression of time and space in modern times)… Future research will surely depend on sharing knowledge and intellectual exchanges between scholars in different countries.
While a turn away from more parochial concerns is admirable, a broadening of perspective on manga-as-comic expression is not guaranteed to overcome or even make apparent a number of assumptions underlying the study of manga expression as it emerged historically and in direct response to the currents of nearly two decades of manga criticism that preceded it. In order to make those assumptions more apparent, my use of Takeuchi’s critical oeuvre here is directed more toward discourse analytical ends than toward a detailed explication of what his theory of manga expression entails.
Early manga translations in the West: underground cult or mainstream failure? by Martin de la Iglesia
The comic market in the Western world today is heterogeneous and complex. However, I suggest it can be divided into three main segments, or groups of readers (see also the American market commentaries Alexander 2014, Alverson 2013): the first segment are manga fans, many of which also like anime and other kinds of Japanese pop culture. The second segment are comic fans in a narrower sense, who, at least in America, read mostly superhero comic books, and other comics from the genres of science fiction and fantasy. These are the ‘fanboys and true believers’ that Matthew J. Pustz writes about in his book Comic Book Culture (Pustz 1999). Finally, the third segment is the general public. These readers are not fans, but only casual readers of comics – mostly so-called “graphic novels”, newspaper strips and collections thereof, and the occasional bestseller such as the latest Asterix album.
Manga Studies #1: Introduction by Jaqueline Berndt
Manga  does not easily attract scholarly interest as comics. In the name of manga, the critical focus is usually less on sequential art but rather a certain illustration style or character design, and closely related, fannish engagement in transformative or derivative creations (dōjinshi), up to and including cosplay. In many cases, scholars turn to manga as an entry point for research on girls’ (shōjo) culture and female consumers, gender and sexuality, the subcultures of fujoshi (self-designated “rotten girls” engaged in Boys’ Love, or yaoi) and otaku (geeks). Attempts at elucidating the peculiar role of the comics medium in that regard—for example, by focusing not only on “shōjo” but also “manga” when discussing shōjo manga  —remain a distinct minority whenever sociological and anthropological concerns prevail. Be it “fan culture,” “subculture” or “scene,” user communities are given preference over media specificity, texts and individual readings, at least outside of Japan. This applies especially to Japanese Studies, which is still the field yielding most manga research abroad. Here, manga is taken to represent, if not national culture in general, then Japanese popular culture, in the main understood as a youth culture with significant global impact and economic effects. Consequently, the utilization of manga as mere object appears to matter more than methodological diligence. Whether subjected to symptomatic readings of social issues or to sophisticated critical theory, media-specific contexts and manga-related expertise tend to be neglected. This is as much due to specific institutional requirements as it is indicative of a lack within the institution, that is, the absence of a respective field of research and criticism.