This is part 2 of a three-part series on Russian comics by Maria Evdokimova. See here for part 1, “The History of Russian Comics: An Interview with Misha Zaslavskiy”. Part 3, “Introducing Russian Comic Artists”, will follow soon.
Five participants in the contemporary Russian comics scene,
Ivan Chernyavskiy, the co-owner of the comic book store “Chuk I Geek”,
Vitaliy Terletskiy, the creative director of Komilfo Publishing House;
Vladimir Morozov, the art-director of Zangavar Publishing House;
Anatoly Dunaev, the director of Alt Graph Publishing House;
Ilya Obukhov, the co-owner of the creative association “Live Bubbles”,
have told us about how matters stand today.
“Russian reader is stuck in 2008”
There are several dozen comics publishing houses in Russia. Comic shops’ bestsellers are the comics by American publishing companies Marvel, DC, Image, and others. The top 10 of bestselling comic books of 2014 in one of Russia’s largest comic books store, “Chuk I Geek”, mostly includes works from three American publishers: DC, Image, and Dark Horse. Ivan Chernyavskiy, the co-owner of Chuk I Geek, comments on these ratings: “The Russian audience is a model of the world’s audience and superheroes are very popular all over the world. However, the truth is that here in Russia the circulation of comic books is 100-200 times lower, and “the freshest” issues come out two or three years behind schedule – but on the whole the situation corresponds to the one in the world. My partner, Vasily Shevchenko, has suggested a theory that the Russian reader is stuck in 2008. It’s seldom that our readers ask us to order anything that appeared later. I have an explanation for this; at roughly the same time the popular website SpiderMedia.ru worked out the rating of “the 100 Most Recommended Comics”.[1] There’s a joke that Russian publishers still use this list when buying the rights to foreign comics. Of course, many publishers release both alternative and underground comics, but to afford this, they also publish some blockbuster comics, which serve as “a commercial locomotive”.
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